BRAND & VISIBILITY & STRATEGY SESSION
A focused consultation for a brand, launch, content or visibility decision that would benefit from an outside perspective. We can use the session to clarify your positioning, work through a campaign idea, review your content direction, develop PR angles or decide what deserves your attention next. What’s included: Short pre-session intake One focused session lasting approximately 60–90 minutes Follow-up email summarizing our decisions and your immediate next steps
BRAND CLARITY AUDIT
A strategic review of how your brand currently presents itself and where it may be creating confusion. Blackstripe reviews your positioning, messaging, customer experience and visible brand presence to identify what is working, what feels inconsistent and what should change first. What’s included: Review of your existing brand materials Positioning and messaging assessment Website and social-presence review Identification of inconsistencies and missed opportunities Prioritized recommendations Findings presentation This service provides analysis and recommendations. It does not include a full rebrand or visual redesign.
BRAND STRATEGY & IDENTITY
A deeper engagement for businesses that need a clear foundation before they move forward. We begin by uncovering what makes your business distinct. That insight is then translated into positioning, messaging, personality and creative direction that can guide how your brand communicates and appears. What’s included: In-depth discovery Audience clarification Differentiation and positioning Core messaging Brand personality and voice Creative and visual direction Final strategy presentation Advanced logo design, visual-identity production and other specialist work can be quoted separately.
FOUNDER & PERSONAL BRAND STRATEGY
For founders, professionals and experts who need people to understand what they do, what makes their perspective valuable and why they are the right person to trust. This is not about turning your entire life into content. It is about developing a clear professional position and deciding how you want to be known. What’s included: Personal positioning Audience definition Professional differentiator Core story and messaging Voice and communication style Content themes Profile and platform recommendations Relevant visibility opportunities This service provides strategy and direction. Ongoing personal social-media management is not included.
LAUNCH ROADMAP
A strategic plan for a new business, service, campaign, event or major announcement. The Launch Roadmap clarifies what you are introducing, who needs to care, what you should say and how to bring it into the market without trying to do everything at once. What’s included: Launch objective and audience Central message Launch concept Recommended platforms and touchpoints Campaign and content direction Local collaboration or visibility opportunities Priorities, timeline and next actions Design, content production and launch implementation can be quoted separately.
CONTENT STRATEGY
This package is for clients who are already active on social media looking to refine their strategy, those looking to expand to a new platform, or those who currently have no social media presence. We work alongside you to understand your social media goals and the audience you want to reach. Our Content Strategy package includes audience research, a content plan, and messaging foundations. We also equip you with the tools to execute independently, teaching you how to build effective captions, hooks, and CTAs with examples provided throughout.
LOCAL VISIBILITY SPRINT
A bounded visibility engagement for businesses ready to create stronger local awareness and relationships. Blackstripe develops the stories, campaign angles and local opportunities most relevant to your goals, then supports a focused round of outreach. Depending on the project, this may include: Story and media angles Campaign concepts Press-kit messaging Community partnerships Events and collaborations Approximately 10–15 selected media or partner contacts One outreach round One follow-up Interview preparation This is targeted local outreach, not ongoing media relations, crisis communications or guaranteed coverage.
CUSTOM BRAND PROJECT
Some projects do not fit neatly into one package. If you need a combination of brand strategy, personal positioning, launch planning, content direction, creative direction or local visibility support, Blackstripe can develop a custom scope around the outcome you need. You will receive a defined proposal outlining the work, responsibilities, timeline and investment before the project begins.
Which Service Is Right for Me?
"Something's wrong but I'm not sure what"
Brand & Visibility
Brand Clarity Audit
"I need to build my brand"
Brand Build: Strategy and Identity
Founder and Personal Brand Strategy
"I'm preparing to launch something"
Launch Roadmap
"I need content direction"
Content Strategy
"I need more of the right people to notice me"
Local Visibility Sprint
"I need something more specific"
Custom Brand Project
STILL UNSURE?
Start with a Strategy Session, or tell me what you are working on and I will recommend the most useful place to begin.